VSN in South Africa on a business mission

The company organised a visit to the country, on a business mission, last March 15-19.

Video Stream Networks, S.L., continues the internationalization of their philosophy 'Broadcast automation and digitization by a single manufacturer'. This time, the company arouse the interest of the South African broadcasters and integrators.

VSN delegates in the area met different local broadcasters and broadcast system integrated companies. During the encounters, the company demonstrated their modular and open solutions and organised practical workshops for South African customers. The company begins to consider potential projects in different South African countries and are planning to organize an educational demo workshop on VSN solutions for several public broadcasters from the southern area of the country to take place by the end of the year.

It is remarkable the interest that the broadcast-quality content exchange tool via IP,  vsnIPTransfer, has arisen among the South African contacts. "We are really happy with the outcome of this mission. At first, we thought that entering the South African market would be harder and slower for us but we are starting to get known. Both small integrators and big companies showed an interest in VSN and our solutions so we are currently working on several offers to hand to our commercial contacts in the country.' says Fernando Carrasco, Manager of VSN Dubai and responsible for the mission to South Africa.

For VSN, South Africa is a strategic access point to other countries in Southern Africa. The company wants to exploit their entry into the whole region by establishing mutual trust relationships with the integrators in the area. Despite of their limited resources, the South African broadcast professionals show a deep knowledge of the field and take technical decisions very seriously. The company will do a personalized follow up of all the meetings and business contacts and will continue to work to increase their presence in the African continent.