VSN was present at the NAB convention 2023, and in what a way! For the first time, we participated in the show in a shared booth together with the two sister companies of the Aspire group, Woody Technologies and M&I Broadcast Services, at booth N1229 in the North Hall.
NAB Convention 2023: A trade show with centennial flavor
This was not just any NAB Show: we were celebrating the convention’s 100th anniversary! Founded in 1923, the National Association of Broadcasters held its first meeting in a New York hotel, where 23 representatives from 16 radio stations – the television stations would arrive a few years later – gathered.
The increasingly common use of radio and advances in television would overlap with the following meetings, which would increase in audience and space. After milestones such as the first television broadcast, the car with radio included, the invention of FM radio and the first linear TV grids, the NAB Show already had more than 3000 participants in its 1946 edition, only one year after the only edition canceled to date due to World War II. Since then, the event would fix its venue in Las Vegas, and there would be no more cancellations until the arrival of the pandemic in 2020.
An international meeting on the rise
After those two years of hiatus and the return to activity in 2021, the meeting in Nevada is recovering affluence, although there is still a long way to go to reach previous levels (+90,000 visitors in 2019) or its absolute record (+100,000 in 2001).
Despite this, the organizers of the NAB 2023 conference released data reflecting a total attendance of over 65,000, up 24% on last year. A greater international attendance was also noted – nearly 17,500, up 50% with eleven new countries among the 166 concurring at this edition – and exhibitors, who totaled a third more than in 2021, exceeding 1200.
One more year: Dealer’s Breakfast, one more year
At VSN, it has been years since we could not conceive the NAB Show without our traditional Dealers’ Breakfast. This time, the event took place at the Hard Rock Café in Las Vegas, where we had the opportunity to reconnect with our partners in LATAM and elsewhere and discuss our latest plans and product news, including the presentation of Woody Technologies and its IN2IT suite.
VSNCrea Cloud VSN’s big news at the NAB convention 2023
Undoubtedly, it is not every day that a new service is presented, and Crea Cloud was the great protagonist of VSN’s booth. Thanks to this SaaS Cloud service, VSN’s clients can enjoy all the functionalities of this content planning and advertising system, taking advantage of the flexibility of contracting the SaaS model, a lower investment in infrastructure thanks to the cloud and an unprecedented speed in the implementation of the service. All this with commercial plans starting at €990/month.
The NAB trade show 2023 was the perfect framework to introduce the service to new and familiar visitors, in addition to the usual product news of our flagship products, such as VSNCrea, VSNExplorer or VSNOneTV.
One more year, one more NAB Show, and a very rewarding one. Would you like to watch it? Here’s a short video with some of our thoughts on it. See you in 2024!
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