End-to-End Video Stream Networks Solutions for Broadcast & Media | VSN https://www.vsn-tv.com Video Stream Networks Innovation Solutions for Broadcast in media industry Mon, 04 Jul 2022 13:09:27 +0000 en-GB hourly 1 https://wordpress.org/?v=5.8.4 https://www.vsn-tv.com/wp-content/uploads/2022/03/favicon-vsnexplorer-150x150.png End-to-End Video Stream Networks Solutions for Broadcast & Media | VSN https://www.vsn-tv.com 32 32 VSN and Magnum to showcase at Expo Cine Video y Televisión 2022 https://www.vsn-tv.com/en/expo-cine-video-television-2022/ https://www.vsn-tv.com/en/expo-cine-video-television-2022/#respond Mon, 27 Jun 2022 11:25:33 +0000 https://www.vsn-tv.com/?p=68935

VSN will showcase its media solutions at Expo Cine Video y Televisión 2022 together with Magnum Digital, its Mexican system integrator. The company returns to the main tradeshow of the Broadcast & Media industry in Mexico, which will have a hybrid format, with a physical event on June 29th and 30th at the World Trade Center of Ciudad de México and virtual meetings and sessions on June 28th and July 1st.  

For VSN, Expo Cine Video y Television 2022 represents the opportunity to reconnect with the Mexican sector and showcase its latest features with Magnum. Among these, the company will present the new metadata rules editor of VSNExplorer MAM, a tool that allows the customization of metadata parameters using a simple programming language. 

However, this is not the only new feature of VSNExplorer MAM for this show. The visitors will have the opportunity to test the integration between the MAM System and Adobe Premiere Pro. In addition, VSNCrea, the Broadcast Management System of VSN, will present its new Commercials Module, which expands the monetization options and improves the advertising management. 

VSN & Magnum together as partners for Expo Cine Video y Televisión 2022 

VSN and Magnum Digital relationship as technological partners has a long history. Both companies worked together on countless projects and on June 29th and 30th VSN will showcase its media solutions on Magnum stand at the World Trade Center from 2 PM until 8 PM. 

Magnum Digital has more than 40 years of experience as a supplier of media solutions for the Broadcast & Media industry. The company works with professional audio and video tools, content transmission and storage using 3G/4G and internet solutions, voice-over service, content recording, and live and post-production services for events. In addition, its clients enjoy complete technical support thanks to its support center, which counts with the approval of all the benchmarks working with Magnum. 

“At VSN, we are proud to return to Expo Cine Video y Televisión 2022. Moreover, when the leader supplier in Mexico, Magnum, allows us to stand with them at the event and continue our long relationship as technological partners. We couldn’t miss the chance and we are willing to reconnect with the Mexican industry and our clients in the country”, stated Roberto Duif, Americas Sales Director of VSN. 

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Discovering the metadata meaning https://www.vsn-tv.com/en/metadata-meaning/ https://www.vsn-tv.com/en/metadata-meaning/#respond Tue, 21 Jun 2022 07:45:00 +0000 https://www.vsn-tv.com/?p=58593

What is the metadata meaning? We have discussed metadata and its essential role in media asset management several times in our blogs now. We feel it’s time to answer the question about why metadata is important. In the following lines, we’ll try to answer that question and spotlight its importance on MAM Systems like VSNExplorer MAM. 

Metadata is the master key for every media preservation solution. They allow the system to locate and search for media assets. Its extraction, processing and optimization mark the performance of our media asset management software. 

Metadata explanation: Data inside data 

Metadata is data that describes other data. Ok, it sounds a bit tricky so let’s step back to find the real meaning of metadata. Metadata is just information about any other element. For example, when you take a picture with your phone, the time, location and resolution information that appears on the gallery when you see it is metadata. Therefore, we are talking about information and data about your picture.  

So, the solution is very simple. Metadata is the complementary information related to any other element.  

Metadata’s meaning

Metadata’s meaning is straightforward once you understand it, but we decided to visit other definitions to bring some more light to the concept. The Dublin Core Metadata Initiative (DCMI) explains metadata as “structured data that includes data associated with information about a system or object for the purpose of providing a description.” Although all definitions are similar at one or more points, it seems clear that metadata is an important component to help us locate, classify, and understand the objects-whether physical or non-physical-that they are attached to. 

When was metadata invented?

It is natural that in the information era, we have concluded that it is essential to have data that allows us to identify, locate and recover any object. However, the pioneers in content preservation were old librarians. They understood the metadata meaning before anyone else. 

Already in Ancient Egypt (280 BC), the Great Library of Alexandria offered all its scrolls with a small label attached to each one. They contained the title, subject, and author of the work, allowing readers to locate their search more easily and librarians to organize the catalog without wasting hours of work in the process. These labels would later become bibliographic records, and their digital version would be mentioned for the first time by two MIT engineers in a report entitled ADMINS, where they mention ‘the need to maintain a record (metadata) of the data records’. 

Metadata & Video: Why is metadata important?

If we take a step forward into the 21st Century, we will see how any digital element we use in our daily activity contains metadata. Of course, video is not an exception. In this audiovisual content era, this format is essential for different businesses like the educational or the corporate sector. Therefore, metadata on media assets is more critical than ever to avoid chaos in the archives. Thanks to them, we can order and preserve our media assets efficiently. 

Metadata: A useful tool

Ok, we already know the meaning of metadata, but why is metadata important? What role does metadata play in a MAM System? For software like VSNExplorer MAM, the metadata of media assets is the key to order and catalog our archive. With this information, the system searches and locates quickly and efficiently the file we are looking for when we search in our archive. 

The more metadata on our media, the more information VSNExplorer MAM will have to correctly catalog it. If we go back for a moment to the origins of metadata, a MAM System is like a librarian. It creates the index tags, completes the information, catalogs and manages the archive to find the media. All this with the metadata as the core of the solution. 

How to extract metadata from media

The meaning of metadata is now clear and so is why metadata is important. However, we didn’t talk about how to extract this gold from a video file. We must have the maximum amount of information about our files for its catalog. Metadata like title, description, the video date, the characters that appear or text transcription are the key. 

Logically, the more efficient way to extract metadata is automation via cutting-edge technology like artificial intelligence. A good example is RTVE’s project for content catalog of its Archive using VSNExplorer MAM. Thanks to the integration of this system with AI search engines, our MAM system extracts all this information for validation on a single interface. 

How to manage metadata

However, metadata extraction is just the first step. For a MAM System it’s essential to manage this information and customize the data treatment for each user. In this article, we explained how the metadata rules editor of VSNExplorer enables that feature. Using a simple programming language, our clients can create and manage thousands of data operations thanks to this tool. 

Now that we control metadata and why it’s important, don’t lose the chance to squeeze out all its potential with VSNExplorer MAM. Do not hesitate to contact us and book your demo with our professionals to discover how we can help you with your media asset management. 

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Seven steps to create your linear TV Channel https://www.vsn-tv.com/en/create-linear-tv-channel/ https://www.vsn-tv.com/en/create-linear-tv-channel/#respond Tue, 14 Jun 2022 10:35:00 +0000 https://www.vsn-tv.com/?p=60583

Creating your own linear tv channel might seem complicated, but it’s not. We all think about a process with many technical procedures and different systems involved: Playout automation software, graphic systems, transcoding… etc. But the truth is that we can deliver all the operations to start broadcasting with an individual software: a Channel in a Box. 

If you want to learn how to create your linear TV channel, in this article you will discover how to manage the seven necessary steps to do so with just one tool: VSNOne TV 


1.  Ingest, the first step to create your linear TV Channel 

Once we have video content to get into the air (whether it’s live or recorded), the first logical step would be to ingest it into our system, a term that in video production refers to its processing into a studio or facility. Ingestion can be done via conventional video, compressed data streams or data files, and the media is usually stored on a server. 

If we want to create our linear TV Channel successfully, we must count on a system like VSNOne TV, a channel in a box that allows manual or automated ingest of SDI, IPTS, DVB-ASI, NDI or webcast signals. It allows the ingest of a wide variety of SD, HD and UHD files and also supports P2 and SxS cards. 

2.  Transcoding: it’s all about the format

On more than one occasion, ingested content will not be in the ideal format for broadcasting, so it will be necessary to transcode it, in other words, convert it from one video format to another in order to increase the number of compatible target devices on which it can be played. 

VSNOne TV allows the creation of proxies and transcodes to a wide variety of formats and codecs, and also includes an integrated rules-based file transfer system to multiple storages. 

3.  Schedule your Playout 

Once all the content is available, we must arrange it according to the order in which we want it to be broadcasted: choose the best time to air it, the advertising breaks we want to introduce and every other variable we need to consider. 

VSNOne TV is a channel in a box that includes all the functionalities of a playout automation software. It also allows the creation of broadcast lists or file import and integrations with Broadcast Management Systems like VSNCrea, and enables introducing changes in the lists while they are being executed. 

4. Graphics for your linear TV Channel 

Adding graphics is crucial if we want to create a TV channel. We can identify many examples where they play a critical role: the weather information, programming announcements, a logo or advertising inserts. There are many occasions where we will need to overprint graphics on the contents.  

VSNOne TV functionalities go beyond those of a simple playout automation software. This channel in a box system allows to feature graphic compositions that can include multiple layers of text, logos, animations, video clips, chroma key and other elements. 

5. Broadcast: deliver the content to your audience 

Broadcasting is the transmission of the channel signal from its origin to the audience by means of different types of signals. Naturally, it is the most critical process of the operation as, if it were to fail, our viewers wouldn’t be able to watch our content. 

With VSNOne TV we can forget this problem when we create our lineal TV channel. It manages from 1 to 6 SD/HD or 4 UHD broadcast channels and allows simultaneous broadcasting via multiple signals and simulcast (multiple simultaneous broadcasts). 

6. Monetization of your TV Channel

Although there are initiatives that do not seek economic profit, almost all linear channels are financed through advertising, mostly defined in the form of advertising spaces. We all know how the advertising model is changing and how important it is to have allies in order to get the most out of our content.  

VSNOne TV allows local insertions in the video or IP signal from a central station following the SCTE-35/104 standards to, for example, dynamically insert commercials or regional news in a newscast and improve the monetization of our linear channel. 

7. Monitoring: Ensure everything is OK

If the above processes have been adequately completed, all that remains is to ensure that they continue this way by monitoring the channel’s broadcasting to guarantee good continuity and allow a rapid response to any unexpected eventuality. 

VSNOne TV is accessible from any web browser, and also includes a customizable Multi-Viewer for easy and convenient monitoring of all on-air signals. 

Now, it’s up to you if you want to create your linear TV channel. If you want to know more about VSNOne TV and how this channel in a box can help you with your linear broadcasting, do not hesitate to contact us and book a demo with our professionals. 

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Adobe & VSN show the integration of their video editing and media asset management systems in a new webinar https://www.vsn-tv.com/en/adobe-brasil-webinar-video-editing/ https://www.vsn-tv.com/en/adobe-brasil-webinar-video-editing/#respond Tue, 07 Jun 2022 08:49:38 +0000 https://www.vsn-tv.com/?p=68327

Adobe and VSN announced the celebration of a new joint webinar on Thursday, June 21st. This virtual event will spotlight the results of the collaboration between both companies and the integration of their video editing and media asset management systems. There will be two separate sessions on the same day: one in Portuguese (10:30 AM, GMT-3) and the second one in Spanish (12:00 PM, GMT-3). 

VSN and Adobe will review their cooperation as technological partners through different demos and use cases on both appointments. They will explain the different collaborative workflow capacities between both companies’ products, emphasizing the integration of VSN’s MAM System, VSNExplorer MAM, and the video editing system Adobe Premiere Pro. 


Video editing integrated in a media management system

Thanks to these years of cooperation, VSNExplorer MAM integrates all its functionalities in Adobe Premiere Pro. Therefore, users can easily access all the cataloged and storage assets in the MAM system from the video editing system interface. During the webinar, both companies will showcase this process and its advantages in terms of efficiency and accessibility for their clients using this integrated workflow. 

Gustavo Brunser and Luis Bechthold will represent the LATAM Stategic Business team on the Adobe side. For VSN, Roberto Duif, Americas Sales Director, Roberto Calmón, Solutions Architect and Toni Vilalta, Product Manager, will showcase the integrated solutions during the webinar on Tuesday, June 21st. Those interested in this virtual event can complete their registration here for any of the sessions (Portuguese: 10:30 AM, GMT –3, Spanish: 12:00 PM, GMT-3). 

“This webinar is a great occasion to discover the features of Adobe and VSN’s solutions. The integration between systems like VSNExplorer MAM and Adobe Premiere Pro is an example of how the cooperation between companies boosts our potential and allows our clients to increase efficiency on different processes like video editing. For VSN, it’s essential to have the support of a company like Adobe and we are proud of our mutual collaboration and of the path that is still ahead of us”, commented Roberto Calmon, VSN’s Solutions Architect. 

“For Adobe, this webinar represents an opportunity to spotlight our cooperation with VSN. We worked together for years to integrate our solutions and provide our clients with the best possible service. In this webinar, we want to highlight the results of this collaboration and showcase all its advantages”, said Luis Bechtold, Manager of Strategic Business Development LATAM of Adobe. 

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Guest Blog: How VSN achieved the best customer support service https://www.vsn-tv.com/en/best-customer-support-service/ https://www.vsn-tv.com/en/best-customer-support-service/#respond Tue, 31 May 2022 08:18:47 +0000 https://www.vsn-tv.com/?p=68161

VSN has one of the best customer support services in the industry. We’re not saying this: Several surveys in the Broadcast & Media industry, like Devoncroft’s Big Broadcast Survey, recognize our company’s customer service. As Customer Success Manager, Javier Encinas oversees the customer support team. Thanks to this telecommunications engineer, we will discover the secrets of the daily activity of this department. 

Question: What are the keys to get the best customer support service? 

Javier Encinas: If I had to choose just one key for customer service, I’ll say the main key is the human team. We need a very professional and committed team with customer success, like the one we have. Of course, we also need to give them the right tools. 

There are also secondary tools to get the best customer support service, for example, having an excellent and very well-defined attention policy. But the team is the key element. 

Q: How is your daily routine in the customer service department? 

J.E: There is no routine in customer support. Every day is different. We need to differentiate between the operative side and the commercial in charge of post-sale service. On the operative side, we have two customer service team leaders: one for the morning shift and one for the night shift. They meet daily with their team and one another to hand over the different tickets that are open. In this meeting, they check every new ticket and if there is any critical or big issue that requires that they need to be solved urgently. 

I personally meet separately with each shift leader weekly and on Friday we usually meet all together to address any need that they have, to escalate any issue or to know if there is a ticket that depends on a provider and needs my attention.   

On the commercial side, we work together with the administration team to renew all the contracts. Is a more administrative work, we manage each account and control the different contracts that we have. 

Q: How do you communicate with the client? Which channels do you use? 

J.E: As in the previous question, we have the operational side and the commercial part. On the first one, we used to have a variety of channels to communicate and synchronize with the client: via Skype, phone, Microsoft Teams, etc. 

Now everything is centralized through the mail and our Team Support tool, which is the ticketing system that we use. The main reason for that is accountability: We need to register every communication to track everything and know when a ticket has been answered or solved and extract statistics and business intelligence. This is key for scaling up our support service and achieve the best customer support service possible. 

On the commercial side, maybe we neglected the communications a little bit. Of course, there are communications with clients, and our sales team is always in touch with their accounts, which is essential. But on the post-sales side, we used to get the insight using surveys, but we don’t currently have a customer journey. We are working and focused on that, and we are starting to shape it to find the ideal steps to contact our customers. 

Q: You’ve recently updated the customer support portal? What is the new tool and what are its benefits? 

J.E: The new tool is our Team Support portal. We have many new functionalities that we didn’t have before. One of the key elements is that it enables us to centralize all the communications of customer service, so every action is registered there. You have the time records and having this data improves our efficiency. I can tell many useful statistics like time response or open ticket time. We can manage the ticket lifecycle really well from here. 

Another of the big advantages for customer support is the integration with our CRM, Salesforce. Salesforce recently bought the Team Support company, so they are working hard to integrate both solutions and that will be great for us in terms of customer journey, automation and having all the information of each account, both on the operational and the post sales side. 

Q: How was the transition to this portal? What do the clients think about it? 

J.E: As with any change, we had some inefficiencies and problems. For example, we had trouble with the arrival of the mail communications of the new customer service portal on the spam folder. That costs us a lot of noise, as clients came back to us saying “You didn’t reply to our ticket” but we did, and the answer was on the spam folder.  

Minor mistakes happen in these transitions, but in general, I believe it is a great tool. Each customer has its own hub or website where they can see, manage, and open new tickets. They can communicate through email or through the tool and it’s a step forward for our clients. 

Q: In the industry surveys, VSN is always in the top position as a company easy to work with and recognized with one of the best customer support services. Which are the keys for this?  

J.E: Our team is the key. We have a very professional team and that reflects in the rest of the work. We are really close to the client. We have a great response time. We usually get back to the customers in less than 15 minutes. We are also very flexible. We are good at adapting our roadmap, there are many features that we don’t have, and that feedback goes from the support team to our development team. Therefore, we try to adapt our roadmap to what the industry is demanding. It’s not just a service, it’s a key to adapting our solutions in the right direction. 

Q: Finally, what are the future challenges for Customer Support at VSN?  

J.E: We must scale up the customer department to the company’s growth. We are in the process of doing so, so we have some job openings. If you know anyone who wants to become the next VSN’s support engineer, please, send us their resume. We also need to professionalize and automatize the day-to-day operations of the contractual part of support, because it is a very demanding operation. If we solve this, we will have better management and well be able to focus on the key elements of customer support.  

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