End-to-End Video Stream Networks Solutions for Broadcast & Media | VSN https://www.vsn-tv.com Video Stream Networks Innovation Solutions for Broadcast in media industry Tue, 14 May 2024 12:36:22 +0000 en-GB hourly 1 https://wordpress.org/?v=6.2.5 https://www.vsn-tv.com/wp-content/uploads/2022/03/favicon-vsnexplorer-150x150.png End-to-End Video Stream Networks Solutions for Broadcast & Media | VSN https://www.vsn-tv.com 32 32 VSN Chosen by Al Sabah to Revolutionize Broadcasting Efficiency https://www.vsn-tv.com/en/vsn-chosen-by-al-sabah-to-revolutionize-broadcasting-efficiency/ Tue, 14 May 2024 11:48:05 +0000 https://www.vsn-tv.com/?p=73467

al sabah

 

Barcelona, Spain — April 14, 2024

VSN, a leading provider of media and entertainment technology solutions, and Butterfly Media, a renowned project consultant and systems integrator, are pleased to announce a pioneering collaboration with Al Sabah TV, a prominent media organization from Kuwait, aimed at redefining news production and broadcasting.

Under this strategic partnership, VSN will maximize its innovative VSNExplorer system, augmented with the PAM module for news production and enriched MAM capabilities, to deliver a comprehensive solution tailored to the unique needs of Al Sabah.

Key to the collaboration is VSN NewsConnect, an HTML5 plugin seamlessly integrating VSNExplorer within third-party NRCS, specifically Octopus Newsroom. This integration empowers journalists with a unified interface, facilitating swift access to essential elements such as text, video, and graphics, crucial for crafting compelling news stories and rundowns. Moreover, it equips them with tools for direct publishing to social media platforms, ensuring real-time broadcasting of breaking news.

Complementing the newsroom workflow is VSNLivecom, VSN’s studio playout automation system, intricately woven with NRCS and NewsConnect to enable seamless management of studio rundowns, complete with graphics control.

The project also includes VSNOneTV, an integrated playout system boasting a redundant configuration for MCR automation. Noteworthy is its integrated CG, serving both MCR and studio areas within the NewsConnect workflow.

For streamlined baseband ingest processes, the system incorporates VSN’s sophisticated ingest-only solution, seamlessly integrated with VSNExplorer to enable efficient while-ingest workflows.

Rounding out the comprehensive suite of solutions is a compliance recording system, ensuring adherence to regulatory standards and bolstering operational integrity.

“We are thrilled to embark on this transformative journey with Al Sabah,” said Aitor Falcó, Sales Manager EMEA at VSN. “Together, we are poised to revolutionize news production, empowering journalists with innovative tools and workflows to navigate the rapidly evolving media landscape.”

About VSN

Since 1990, VSN (Video Stream Networks) has been providing software solutions for audiovisual content management. The company’s headquarters are located in Barcelona, Spain, with commercial presence on all continents. VSN serves both companies in the Broadcast & Media industry and those with a need to manage, archive, produce, plan, and distribute video, including television channels, production companies, OTT platforms, public organizations, the education sector, and content distributors, among others. All VSN systems are ready for implementation in cloud, on-premise, or hybrid environments and can be acquired through licensing or subscription-based service (SaaS) models.

Since September 2021, VSN has been part of Aspire Software, a division of Valsoft Corp. Aspire Software specializes in acquiring companies and manages a portfolio of businesses in various sectors. Aligned with Valsoft Corp’s mission, Aspire aims to propel its companies to the next level. The group seeks software companies with solid foundations and potential for continued growth, following their motto “Buy. Enhance. Grow.”

For further info contact: María Arenas, Marketing Director; maría.arenas@somoremedia.com

 

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Fabio Gallo Appointed New Managing Director of VSN https://www.vsn-tv.com/en/fabio-gallo-appointed-new-managing-director-of-vsn/ Tue, 14 May 2024 11:29:09 +0000 https://www.vsn-tv.com/?p=73456

fabio gallo

 

Madrid, Spain — 10th May 2024

VSN, part of the broadcast software group So More Media, has today announced the appointment of Fabio Gallo as Managing Director of the company.

With extensive experience in the audiovisual sector, Fabio Gallo will lead the TV and Video division of the group. He holds a degree in Economics from the Università degli Studi di Brescia and the University of Oviedo, along with an MBA and two Masters degrees, one in Marketing and Sales from Berkeley and another in Human Resources and Coaching from the EAE.

His professional background in prominent companies such as StreamingAMG, Viewlift, or La Liga in senior positions equips him with the ideal qualities to lead VSN.

With this appointment, the So More Media group strengthens its commitment to the development of the audiovisual sector in the coming years. “Having the opportunity to maximize the high potential of established companies in the market like VSN and Woody is a privilege for me,” commented Fabio Gallo.

Fabio Gallo takes on the challenge of leading VSN at a crucial moment for the audiovisual industry, aiming to drive innovation, growth, and excellence in TV and Video solutions.

The So More Media group is confident that under the leadership of Fabio Gallo, VSN will continue playing a prominent role in the industry, offering high-quality products and services that meet the changing demands of the market.

About

VSN provides software solutions for audiovisual content management and scheduling since 1990. Its headquarters are in Barcelona, Spain, and it counts with a commercial presence on all continents. VSN’s software solves any need to manage, archive, produce, plan and distribute media for TV channels, production companies, OTT platforms, public organizations, the educational sector and content distributors, among others. VSN offers scalable, integrated and web-based solutions ready to be implemented in cloud, on-premise, or hybrid environments, under licensing model or through subscription as a service (SaaS).

 

Since September 2021, VSN has been part of Aspire Software, a division of Valsoft Corp. Aspire Software is a vertical acquisition software company that owns, operates and manages a portfolio of companies in various fields, including hospitality, food & beverage, car rental software and more. Aspire’s mission aligns with that of Valsoft Corp. to take software companies to the next level. Its offices are based at Valsoft’s headquarters in Montreal, Canada. The group seeks companies with a solid foundation of outstanding software products with endless potential for growth, under its motto “Buy. Enhance. Grow”.

 

For further info contact: María Arenas, Marketing Director; maría.arenas@somoremedia.com

 

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Linear and Non-Linear Scheduling: How to Get it Right https://www.vsn-tv.com/en/linear-and-non-linear-scheduling-how-to-get-it-right/ Fri, 10 May 2024 11:54:19 +0000 https://www.vsn-tv.com/?p=73440

linear and non linear scheduling

 

Linear scheduling has always been a challenge for broadcasters, demanding meticulous planning and precision – especially when we consider the diversity of platforms in use today.

Non-linear scheduling – while less complex – still comes with its own considerations in terms of maximizing ROI.

This article explores the challenges inherent in both types of scheduling and explains how TV scheduling software can help you achieve optimal efficiency and viewer satisfaction.

Challenges of Linear Scheduling

Complex Planning

Linear scheduling involves sequencing programs, ads, graphics, and jingles for one or more TV channels, sometimes weeks in advance. This requires careful planning and coordination to ensure content is scheduled correctly while respecting broadcasting rights and avoiding conflicts.

Alongside this challenge is the need to capture and retain audience attention in an era of fragmented viewership. This requires a strategic approach to placing compelling content, a task that grows increasingly challenging as viewer preferences evolve.

Focusing on the high-level strategy is much easier when repetitive tasks are automated. In fact, workflow automation can give staff 77% of their time back which would otherwise have been spent on routine tasks.

Coordination Across Multiple Channels

For broadcasters operating multiple channels, achieving seamless scheduling that optimizes viewership while avoiding content overlap requires yet greater coordination and flexibility.

Ad Management

This task is becoming more challenging due to the increasing fragmentation surrounding consumption patterns. The traditional TV advertising market in Europe is forecast to decline by 0.60% between 2024 and 2028, while in the US, linear TV viewing now accounts for less than 50% of total viewing. As such, the complexity increases in terms of pricing, competition, and monitoring.

Rights Management and Compliance

Again, programming must be scheduled with consideration for broadcasting rights to ensure content is aired within its legal constraints. Managing these rights requires great attention to detail if broadcasters want to avoid facing legal issues down the line.

Real-Time Changes

Last-minute changes to programming must be instantly communicated and adjusted across all departments. This demands a highly responsive and flexible system that can always ensure continuity of operations.

Integration with Other Systems

Linear scheduling is not an isolated task; it must integrate seamlessly with other processes such as content management and advertising billing. Ensuring the integrations between platforms work smoothly can be complex and requires a robust and flexible platform.

Challenges of Non-Linear Scheduling

As broadcasters expand into OTT, VoD, and social media, non-linear scheduling offers an avenue to meet viewer expectations for on-demand content. However, this flexibility introduces its own set of challenges, such as:

  • Content discovery: With the vast array of available content, ensuring that viewers can easily discover and access it is a significant hurdle. Effective metadata management and content segmentation become crucial here.
  • Platform-specific requirements: Each platform, from YouTube to proprietary VoD services, has unique requirements and audience expectations. Tailoring scheduling for each platform while maintaining brand consistency requires flexibility.
  • Monetization and analytics: Unlike linear broadcasting, where advertisement segments are well-defined, monetizing non-linear content often involves using detailed analytics to understand viewer behavior and preferences, informing both content strategy and advertising models.

How Does a Broadcast Management System Improve Scheduling?

These challenges highlight the need for comprehensive and adaptable broadcast management software. Software that offers all the necessary tools and flexibility to manage the intricacies of scheduling (especially linear).

VSNCrea, our television automation software, is an advanced solution that uses automation to address the complexities we’ve discussed. It offers a range of modules that handle everything from catalog management to analytics, and broadcasters can customize the system to meet their specific needs. Here are some of its key features.

Content Catalog Management

As mentioned, efficient media management is crucial for effective program scheduling, both linear and non-linear.

VSNCrea’s catalog management tools allow broadcasters to manage their entire library efficiently, adapting content for different platforms. This makes it easy to create content segments and prepare them for broadcasting; whether it’s live events, video playout of other forms, ads, or anything else, your content is always organized and centrally stored.

Here are some more bonuses associated with content management and acquisition:

  • Users can change the metadata in their media asset management system from within VSNCrea.
  • Purchased productions are stored centrally with their associated metadata, broadcasting rights and contracts.
  • Users can calculate the ROI of acquisitions using the Amortizations table as well as produce reports.

Linear TV Automation and Rights Management

VSNCrea’s automated tools help manage broadcasting rights and ensure compliance. This streamlines scheduling by significantly reducing the administrative burden involved.

Users can schedule upcoming programming for multiple TV channels daily, weekly, or on a long-term basis for those that want to stay ahead. This is done using virtual blocks, which can be defined well in advance.

What’s more, users can have multiple playlists prepared in parallel and can export them (or EPGs) for different channels via any file system or using the API.

Ad Rates Management

It’s not just the scheduling itself that needs streamlining; there are auxiliary tasks that can slow your staff down, such as managing ad pricing. Again, this is more challenging as linear TV viewing declines.

Thankfully, our solution has a Commercials module which offers a range of tools for managing ad rates pricing. With an intuitive table view, users can assign prices to blocks and adjust other variables such as the type of ad rate cost (e.g., fixed, Cost per Mille, and Cost per Rating).

Non-Linear Scheduling

Our solution has various tools for non-linear scheduling on social media and video platforms, WebTV, VoD, OTT, and more. It’s possible to publish manually, sequentially, automatically, or with a programmatic episode, depending on the rights associated with the content.

Real-Time Synchronization

Last-minute changes don’t need to be a source of stress anymore. VSNCrea’s real-time synchronization ensures that any adjustments in the programming are immediately and automatically reflected across all departments, minimizing disruptions and maintaining schedule integrity.

Cloud and SaaS Readiness

Cloud based solutions offer unparalleled flexibility and scalability. The cloud and SaaS options we offer give users the agility to scale and adapt to fluctuating workload levels – without large upfront investments. (Our software can still be installed on-premise if needed.)

Integrations

VSNCrea has an extensive API, ensuring compatibility with broadcasters’ existing ecosystem, for the ultimate in efficiency. Possible integrations include ERP systems, advertising billing systems, IBOPE for ratings and targets, and your existing media management system (among others).

Successfully managing the intricacies of linear and non-linear scheduling today demands an approach driven by automation. Advanced broadcast management systems help in overcoming the challenges posed by programming complexity, rights management, and platform diversification.

If you’re ready to manage your entire catalog and scheduling with ease in one place – far in advance – contact us today to request a demo.

 

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Introducing SO MORE MEDIA: The Fusion of Innovation at NAB 2024 https://www.vsn-tv.com/en/introducing-so-more-media-the-fusion-of-innovation-at-nab-2024/ Tue, 09 Apr 2024 09:20:50 +0000 https://www.vsn-tv.com/?p=73427

NABShow 2024 So More Media

 

We are thrilled to announce a groundbreaking union that will redefine the landscape of media management and automation. VSN, M&I, and Woody are coming together under a new brand identity, SO MORE MEDIA, to deliver unparalleled solutions for broadcasters worldwide. This transformation represents a fusion of expertise, innovation, and dedication to empower broadcast and media business with open, flexible, and scalable technologies.

At NAB 2024 in Las Vegas, we will unveil the culmination of our collective efforts, showcasing how SO MORE MEDIA combines the strengths of each company to revolutionize media workflows. From comprehensive planning to seamless archive management, our integrated solutions offer a holistic approach to media workflow optimization.

 

With M&I’s renowned software for radio stations and leading broadcasters, we bring extensive industry knowledge and tailored solutions to amplify audience engagement and drive content excellence. Woody’s expertise in ingest and outgest software, along with its flexible workflow engine, complements our vision by streamlining media processing tasks with unparalleled efficiency and reliability.

 

SO MORE MEDIA stands as a testament to our commitment to innovation and customer-centricity. By consolidating our resources and expertise, we are poised to deliver transformative solutions that address the evolving needs of modern broadcasters. Our unified platform empowers you to navigate the complexities of media management with ease, unlocking new possibilities for creativity, efficiency, and growth.

 

Join us at NAB 2024 to experience the future of media technology firsthand. Together, we will embark on a journey of innovation, collaboration, and limitless potential. Stay tuned for more updates and exciting announcements as we embark on this exciting new chapter as SO MORE MEDIA.

 

 

See you at NAB Show 2024

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5 Must Haves for Your Media Asset Management System https://www.vsn-tv.com/en/5-must-have-media-asset-management-system/ Thu, 22 Feb 2024 12:01:09 +0000 https://www.vsn-tv.com/?p=73358

professional videographer sitting at desk while coworker helping her with film footage visual quality improvement.

 

A Media Asset Management System (MAM system) has become an indispensable tool for news organizations and institutions that rely on a well-organized and efficient archive for their multimedia files. 

The challenge, however, lies in selecting a system that not only meets current needs but is also equipped to grow and adapt to future demands. 

In this article, we’ll talk about five must have features to look for in a MAM system that ensure it serves as a long-term asset for your organization. 

Why Do Broadcasters Need MAM Software?  

Media Asset Management systems have become crucial for organizations that use, produce, or distribute vast amounts of digital media, ranging from news organizations and entertainment companies to corporate marketing departments and educational institutions. 

In fact, the global market for MAM software is growing – worth USD 1.54 billion in 2022, it’s forecast to reach a value of USD 3.81 billion by 2029, at a CAGR of 13.9%. 

These systems are not just about storing digital files – they’re about enabling efficient access, manipulation, and distribution of media assets in an increasingly complex digital ecosystem. 

Media Asset Management Challenges 

Without proper media asset management software, organizations face numerous challenges that can hinder their efficiency. 

Inefficient Asset Retrieval 

Poor digital asset management processes often involve searching for and retrieving media assets from disorganized or siloed storage. This can consume considerable time and resources, detracting from more productive activities. 

A study by Asana found that teams lose 236 hours of work per year on duplicated work; looking for files was an activity that comes under that category. The use of disparate systems was another contributing factor. 

A survey by Wakefield Research and data analysts, Elastic, showed that 20% of participants said that ‘digging for files’ was the main problem in the future of remote work. 58% also said that a quick search for files was a ‘top-three problem”.   

What’s more, 81% of professionals can’t find important documents when put on the spot by a boss or client. 31% of these individuals said this happens frequently. 

Duplication 

Lack of a centralized media asset management solution often leads to multiple copies of the same digital assets being stored in different locations, causing confusion and unnecessary storage costs. 

Multiple Formats 

Each media type may require different handling, editing, and formatting before it can be broadcast or published online. Managing these processes manually not only slows down the workflow but also increases the risk of errors, which can compromise the quality and timely delivery of content. 

(For more detail, check out our white paper on why broadcasters need a MAM system.) 

 

Top Features of MAM Software

Let’s take a look at some of the key features every media content management system should offer. 

1. Open Architecture and Scalability 

A top-tier MAM system must have an open and service-oriented architecture. This ensures seamless integration with both existing and future third-party solutions, positioning the MAM system as the central hub of all media workflows. 

Such an architecture provides the flexibility needed to customize and extend the system’s capabilities as your organization’s needs evolve. This scalability is paramount; digital asset management software needs to expand in tandem with your business, accommodating increased asset volumes and new workflows without requiring a complete system overhaul. 

Overall, such adaptability is crucial for sustaining efficiency and protecting your investment against technological obsolescence. 

2. Comprehensive Ingest and Transcoding Capabilities 

As mentioned, converting media files into multiple formats and resolutions complicates workflows and creates bottlenecks.  

For example, consider a news organization that receives footage in multiple formats: raw video files from field reporters, user-generated content from social media, and archival footage in outdated formats. Each type of media must be handled differently, but doing so manually for every file is a painstaking process.  

That’s why it’s critical that any MAM system can efficiently transcode files, whether audio files, video, or anything else. Assets are then immediately prepared for subsequent stages in the media lifecycle. 

A system like VSNExplorer MAM, which supports multiple transcoding and rendering engines, exemplifies this versatility, streamlining workflows and eliminating the associated bottlenecks. 

3. Advanced Content Searching 

In the vast sea of rich media assets your company has stored, it’s vital to be able to quickly and intuitively locate specific files. A MAM system equipped with advanced search functionalities significantly enhances productivity in this way. 

Beyond simple keyword searches, the system should give users the option to categorize content into various classifications and add multiple layers of metadata to assets. 

This not only facilitates more precise searches but also enables a deeper understanding and utilization of the stored media, transforming the MAM system into a powerful repository of searchable knowledge. 

4. Seamless Multiplatform Distribution 

Contemporary media consumption is characterized by its diversity, with audiences accessing content across an array of platforms. As discussed in February’s issue of InBroadcast, being present on multiple platforms is key to unlocking new revenue opportunities. The article also mentions how an advanced MAM system is a must for any broadcaster looking to diversify, especially those facing strained resources.   

MAM software that integrates directly with major social networks and other online platforms – from Facebook and YouTube to emerging OTT and VOD services – ensures that content reaches its intended audience, regardless of the medium. 

This feature lets organizations maximize the visibility and impact of their content, leveraging the system as a catalyst for broad, cross-platform distribution. 

5. Cloud Readiness 

With the shift towards cloud based workflows, a MAM system’s compatibility with cloud services is a critical consideration. Here are some key advantages of using the cloud:  

  • Cost and operational efficiency: Cloud based software eliminates upfront hardware investment and lowers maintenance costs, as maintenance is carried out by the provider. Updates are also taken care of automatically, reducing the need for manual intervention and allowing teams to focus on core activities. 
  • Scalability: The Software as a Service model allows users to easily scale resources up or down based on business needs. 
  • Accessibility: The cloud enables remote access to media assets from any location, enhancing collaboration among teams spread across different regions. 
  • Processing power: Cloud based solutions can better handle the likes of large HD video files compared to older legacy systems. 
  • Disaster recovery: Cloud storage ensures that data is never lost and, should hardware failures occur, recovery is quick.  
  • Future-proof: The cloud makes it easy to keep the MAM system up-to-date with the latest features and technologies without significant infrastructure overhaul. 

VSNExplorer can be deployed entirely in the cloud or through hybrid configurations. This flexibility lets organizations choose a setup that best suits their requirements and budgets.   

Choosing the right Media Asset Management system is a strategic decision that can profoundly influence the operational efficiency and adaptability of news organizations and media institutions. 

To summarize, characteristics to look out for include open architectures, comprehensive ingest and transcoding capabilities, advanced content searching, multiplatform distribution, and cloud readiness. 

VSNExplorer has all of these features, plus advanced metadata management, thesaurus management, and much more. To inquire or book a demo, contact us today.  

 

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