End-to-End Video Stream Networks Solutions for Broadcast & Media | VSN https://www.vsn-tv.com Video Stream Networks Innovation Solutions for Broadcast in media industry Tue, 15 Jun 2021 08:42:16 +0000 en-GB hourly 1 https://wordpress.org/?v=5.4.6 https://www.vsn-tv.com/wp-content/uploads/2020/08/favicon.ico End-to-End Video Stream Networks Solutions for Broadcast & Media | VSN https://www.vsn-tv.com 32 32 Telson.tres60 and VSNExplorer MAM, an evolving solution https://www.vsn-tv.com/en/telson-tres60-vsnexplorer-mam-evolving-media-solution/ https://www.vsn-tv.com/en/telson-tres60-vsnexplorer-mam-evolving-media-solution/#respond Tue, 15 Jun 2021 08:42:11 +0000 https://www.vsn-tv.com/?p=63143

For more than seven years, Telson.tres60, the oldest post-production studio in Spain, has relied on VSN‘s technology for the ingest, quality control and on-air delivery of its clients’ content. VSN now republishes the success story tracking the progress of the project.

An integrated and automated media solution

In 2013, Telson.tres60 required the implementation of a platform to manage various media processes for one of its new clients at the time, Turner International, with a record implementation time. The original project required a MAM (Media Asset Management) system for remote media management that was also capable of creating a unique identifier for Telson’s internal use and deep archive features. VSNExplorer MAM and VSNExplorer BPM were the systems selected for the solution, and it was the latter that was responsible for defining the automated business processes (BP’s) required for Telson’s customized workflows.

The development of a proven technology, VSNExplorer MAM

The satisfaction level with VSN’s proposal for TelsonTres60 was very high, as it allowed them to streamline, optimize and better manage their daily activities. That is why in the following years Telson would expand the use of VSNExplorer MAM on several occasions for its new clients, with successive extensions of the system and storage capacity: Kiss TV, Viacom and notably, due to its non-broadcast nature, Iberdrola, for which specific cybersecurity requirements were also developed.

“It is a totally scalable system. I can’t imagine life today without VSN’s content management system, it would be impossible with the content volume we have. You can use it as you need, integrate it, automate, transcode, edit…. It can always help you. After seven years, I can say that choosing VSN’s solution was a very good decision“. – Inmaculada López, Engineering Manager at Telson.tres60

If you want to know more about the integration process of VSN’s solution for Telson.tres60, you can check and download the complete success story in our clients section.

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VSNCrea and the rule of three https://www.vsn-tv.com/en/vsncrea-and-the-rule-of-three/ https://www.vsn-tv.com/en/vsncrea-and-the-rule-of-three/#respond Wed, 09 Jun 2021 07:21:43 +0000 https://www.vsn-tv.com/?p=62888

Three industries, three geographies, three happy customers: in this month’s blog we explore the benefits that VSNCrea can bring. 

Who can benefit from VSNCrea – with its VSNExplorer MAM integration, HTML5 access and new SaaS (Software as a Service) subscription model? The simple answer is: just about everybody. Here we look at three of our recent business cases to explore the benefits that different users are achieving across a range of content-based industries. 

“As a start-up company, VSNCrea has been the answer to our prayers…”

Ana, CEO of a start-up social media company, shares how VSNCrea has freed up her staff to focus on what they do best.

The boom of online video content means that as a social media management company, the nature of our game has changed quite dramatically over the past five years. Where previously our content creation and management services comprised only marginally of video, now it forms the majority of what our clients need

In many ways; that’s great. Video content and advertising has the potential to be so much more effective and engaging for audiences – so it drives the value we can provide to our clients. But it comes with a significant amount of more work; not only in its creation, but in its management. We ingest content in a range of different formats and have to schedule them to a range of different channels, with each client maintaining different criteria for how and when.

As a start-up, this had the potential to be a real barrier for us. We need our team to be fully engaged in creatively shaping a compelling, authentic and engaging brand for our clients, not wading through the backbreaking but tedious task of content planning, scheduling and managing client assets. At the same time, we simply don’t have the capital needed to invest in a system to automate the process. 

Which is why VSNCrea has been the answer to our prayers. With an online SaaS subscription model there have been no upfront costs, but we’ve still gained all of the benefits of an incredibly sophisticated but intuitive scheduling system and VSN’s MAM application – VSNExplorer, which is not only accessible via HTML5 web browser, but also fully integrated with VSNCrea. 

It has granted us all the functionality we need in terms of the management and scheduling our clients’ assets – both content and advertising – across social media platforms, but because it’s intuitive and usable then it has also been quick and easy to train new recruits on. In essence, it means that our team spends a fraction of the time that they used to on the ‘admin’ of content planning and non-linear scheduling, meaning they can get on with the tasks that really drive value for our clients, and which keep our employees themselves far more engaged – after all, they joined us in order exercise their creative muscles, not to work as scheduling monkeys! 

And perhaps one of the biggest benefits is that with cloud-based functionality, VSN fully supports our working-from-home model, which has always been a key component of our employee philosophy; we want them to have the freedom and flexibility to do their job in the way they feel is best for them, from wherever they need to be. 

VSNCrea and its online subscription model have taken what was once only accessible to broadcasters who had huge investment capacity and put it in the hands of niche businesses and creative start-ups. It democratized the whole idea of managing video content, which is great for us, but also great for an increasingly wide range of industries as a whole. 

“Everything works more smoothly, more quickly, more accurately, more efficiently and more intuitively”

Aisha, from one of Malaysia’s leading digital publishers, talks about the flexibility and workflow expansion they’ve discovered with VSN. Aisha, from one of Malaysia’s leading digital publishers, talks about the flexibility and workflow expansion they’ve discovered with VSN.

As one of the leading digital publishers in Malaysia, we represent over thirty major brands and maintain an extensive distribution network reaching more than 15 million people each month. That’s about 75% of Malaysia’s internet population. 

Such an extensive reach means we have to juggle a lot of balls in the air at the same time. We originally came to VSN seeking a more powerful Media Asset Management (MAM) system, with our focus being on achieving more effective metadata automation and greater efficiencies in relation to the scalability of our underlying storage. VSN had a clear market-leading offering in relation to these elements, as well as cross-platform publishing potential, which was key to us as we work across a multitude of platforms, including all the main social media outlets. 

But it became clear as we developed our relationship – ongoing Proof of Concept, demos, documentation exchanges and multiple meetings –  that we were really going to be able to expand the potential of our solution beyond what we’d originally even hoped for. The integration abilities of VSNExplorer (VSN’s MAM) with the wider Broadcast Management System (BMS) abilities of VSNCrea meant that we would be able to leverage a much more streamlined, effective and efficient workflow process across the full content planning process; exporting the programs and schedules of linear channels, incorporating data for non-linear scheduling, automating ingestion, creating production placeholders where needed, and – crucially – importing the full metadata set associated with these XML files automatically between the MAM and BMS. 

All of this also involved first migrating our extensive (250TB) set of video files to a cloud environment, from which both VSNExplorer and VSNCrea could coordinate their activities. Since the implementation of VSN’s solution, we’ve seen tremendous improvements in our content distribution workflow, not only in terms of efficiency but also in our overall user experience. Everything works more smoothly, more quickly, more accurately, more efficiently and more intuitively. 

Moreover, core to our provision of services is the idea that what we deliver to clients is data driven; it uses metrics and concrete evidence to inform the choices we make, drive strategy, and constantly improve results. The data-driven feedback and reporting that VSNCrea gives is fundamental on this front. 

Perhaps best about the entire operation is that our relationship with VSN remains open. Whilst the on-site VSN installation we have now is successfully meeting all of our needs, we know the door is open for modifying, tweaking and expanding the system; it’s a dynamic and evolving relationship that will continue to meet our needs in the future. 

“VSNCrea has given us opportunities to leverage increased value from activities that would normally be considered nothing more than practical necessity”

Fernando, Head of Scheduling and Planning with a major South American broadcast channel, explains how effective scheduling can drive value.

Linear scheduling can seem almost old fashioned when compared to the multitude of ways that video content is now used and distributed, but the fact is, the maintenance of ‘traditional’ channels remains incredibly complex. And with a channel as big as ours that goes doubly-so; there are a huge number of moving parts in terms of time slots and content type, distribution rights and usage parameters, not to mention the same again for associated advertising management. 

VSNCrea contains an incredible set of tools to make these processes much quicker to implement, much more likely to avoid mistakes, and as a result, grants a number of opportunities to leverage increased value from an activity that would normally be considered nothing more than a practical necessity. 

This means that in addition to associating metadata with content assets to ensure that they aren’t mis-scheduled, we can do really useful things to those assets. First of these is the ability to engage in content segmentation with the logger tool. Integrating with VSNExplorer, it’s possible to use VSNCrea to directly access each asset (and if desired, preview it), adding content insertions or advertising slots as desired. This can be done using automation – making the process quick and easy, or through manual selection – granting flexibility and specificity where needed. 

Similarly, the automated processes for advertising revenue allocation are a gamechanger. The ability to allocate slot prices by a number of different rubrics and metrics – many of which can be informed by automated data such as that of viewership performance – not only speeds up the decision-making process, but makes it more robust and accurate. With these tools we can be sure we’re leveraging the most possible revenue from each slot – and moreover, we can communicate this information to our clients on a real-time, constantly updated basis. 

Furthermore, as well as being able to manage advertising relationships before the sale more effectively, we can report on them more robustly afterwards; serving benefit to us in relation to our own internal reporting and strategy development, but also giving our advertising partners a much clearer picture of the ROI benefit they’re receiving, which strengthens our relationship with them and makes it much easier to maintain repeat custom. 

But VSNCrea hasn’t only made our core tasks more achievable, it’s also expanded the scope of what we do. Where previously our promotional activities had been entirely focused on the channel itself, with VSNCrea’s ability to take video assets and automatically transcode and schedule them for multi-platforming publishing, it suddenly made a lot more sense to promote ourselves across social media. We’ve achieved a notable uptick in engagement as a result – and it’s an avenue we wouldn’t have actively pursued unless the tools had been there at our fingertips. 

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Guest blog: Building an Effective Cross-Platform Content Supply Chain https://www.vsn-tv.com/en/building-effective-cross-platform-content-supply-chain/ https://www.vsn-tv.com/en/building-effective-cross-platform-content-supply-chain/#respond Tue, 25 May 2021 09:06:59 +0000 https://www.vsn-tv.com/?p=62642

About the author: Nick Morgan, Sales Director APAC at VSN

A media industry veteran of over 30 years in TV, Radio and live entertainment, with 22 years spent in Asia: Worked for media companies such as SKY TV in NZ, SONY AXN & World Sport Group in Singapore. Launched the first all-sports TV channel in Vietnam in 2003 as Director of Operations. Moved to technology vendors in 2004 and now heads up the regional business for VSN APAC.

One of the great quandaries facing many broadcasters and media companies who play-out content in a linear fashion (typical server-based play-out) has been how to effectively create a digital supply chain of content to complement their existing playout that they can easily setup, manage and understand.

In other words, design something without the inherent complexity and cost of setting up separate parallel production teams and content production paths. The creation and publishing of digital content should feel like a natural extension of their existing linear operations but this is, unfortunately, rarely the case. 

Linear TV production and broadcast works a certain way and fundamentally hasn’t changed in the past 20 years, so introducing a completely different set of systems, workflows and operational procedures to create and deliver digital content presents multiple challenges to any broadcast organization. This complexity (and cost) is often the reason so many have held back their expansion budgets into the digital realm.

Multi-Platform Supply-Chain Management

One key aspect related to multi-platform publishing is content versioning, where for example, a 30-minute programme will play (with repeats) on linear broadcast channels but may also be required to be cutdown and repackaged into rebranded short-form for a digital audience who invariably have different media consumption behaviors and expectations around mobile entertainment. Media companies often prefer to “contain” these new digital content versions together as part of their master programme assets and so create ‘container assets’ with metadata structures that effectively categorize and ‘tag’ these separate items in such a way as to be easily identified, catalogued, accessed and stored. This requirement speaks primarily to utilizing an effective Media Asset Management solution… but more on that later.

Another major consideration is multi-platform content supply-chain management. This process often starts at the media acquisition stage whether it’s foreign or locally purchased/produced content and follows through to the content delivery endpoints, be that linear playout or an online VOD platform such as YouTube. 

For this, media companies need a solution that can track the content throughout its useful lifecycle and provide the workflow status checks and As-Runs that ultimately alert the commercial department that it’s time to bill for advertising or sponsorship placement. For linear TV at least, this process has been typically managed by a BMS or Traffic system. For digital content, the idea of scheduling to social or OTT platforms hasn’t existed, until now… 

Ideally, BMS and MAM systems should work harmoniously together to provide tools that automate many of these production and delivery processes. For instance, when content is purchased, the BMS system should automatically create placeholders inside the MAM for the master video and associated sub-clips/versions ready to receive the associated media. This should then automatically trigger a set of workflows that alert production personnel that their efforts are required to deliver certain tasks within the production process. Then, when content is finally ready for the various delivery platforms (and tied-back to the pre-created MAM asset placeholders), more automatic processes kick-in to manage the delivery of that content to its destination ‘end-point’. This process should be very similar for both Linear and Non-Linear content delivery.  The tools should essentially be the same!

Holistic, Business-Driven Scheduling

To ensure everyone is connected to the various operational processes, users should receive status reports all along the production supply chain as well as from the publishing endpoints to signify that not only has the media been successfully delivered but has been played-out out to (linear) or accessed by (digital) the target audiences that were intended to receive it. All of this should happen in a way that provides familiar operating procedures for typical broadcasters without the production processes or technology getting in the way (so to speak). Adding digital (non-linear) publishing capability should not force a big change in working practices that increases the use of resources or adds time and cost.

VSN has been focused on this problem since the world started to consume digital content and has consequently created a holistic content management environment and media supply chain solution that is both inherently efficient and cost-effective but also has one eye firmly on the primary goal of any media company, and that’s… content monetization! 

VSN is well known for its powerful enterprise-class Media Asset Management solutions with inherent automated workflows and reporting systems but has recently taken a leap into the future by introducing a new planning & scheduling concept (VSNCrea) relevant to both linear and non-linear publishing which is fully integrated with MAM and acts as a type of process coordinator and commercial administrator linked to key stages of the media supply chain. Scheduling can now look both upstream and downstream along the media supply chain and influence production and delivery processes.

MAM Integrated Workflows

To achieve this, VSN has further developed its Explorer MAM together with its new Crea planning & scheduling solution to form a holistic, highly automated, highly flexible ecosystem with unparalleled visibility of media production processes and content delivery. For example, Crea can manage media acquisition and associated contracts, these are the content rights and invariably determine how the content can be exploited (versioned) on which platforms (Linear and/or Digital) and for how long. Then using metadata and defined actions to drive production stages, workflow automation can orchestrate multiple processes such as transcoding, reformatting, metadata enrichment (possibly using AI), and file movement to/from anywhere within or outside of the core system. 

Further to this, just by clicking an asset in the schedule, Crea can play content directly from the MAM within its GUI which presents enhanced content visibility and promo version identification to commercial schedulers. This feature now extends to being able to preview within this same Crea player any content published to digital platforms such as YouTube, Facebook, Daily Motion, OTT etc. 

As-Run logs from play-out servers can be automatically displayed inside Crea’s web-based interface and a compliance recorder can stream video to Crea’s in-built player by simply clicking any item listed in the As-Run. Here the media lifecycle is complete and Crea’s accounting module will summarize the items to be billed and send these to the company’s invoicing or ERP system. If required, customer ERP or invoicing systems can also initiate the supply chain processes by providing work orders to Crea which kick-off the initial place-holder creation and subsequent production processes. 

Advanced Scheduling Features

VSN Crea users can now schedule non-linear content much the same way as they can for linear programming albeit with some specific requirements relating to each individual digital platform. For YouTube this might be setting ‘match policies’ or un-publish dates. To enable so many digital platforms to be scheduled for content delivery, VSN uses the concept of ‘Plug-Ins’ which are built to meet the specific and ever-changing API’s of these platform providers. Any change initiated by Google for YouTube for instance can be quickly addressed in the plugin without impacting other digital services.  

Taking this idea yet another step forward, VSN can add to the plugin the ability to harvest user activity data from each platform and present this in a report-form virtually in real-time. The key advantage to this is to provide rapid feedback to media publishers as to which content is trending or most/least popular or should be replaced altogether. 

Given access to this type of powerful user data, media companies can now modify, adjust or just deliver more successful and relevant content which capture more commercial opportunity. Pushing the boundaries of technology even further, VSN introduces the option of pre-determining the type of ads that are suitable to accompany published digital content. This can be set upstream during the scheduling process. 

Final thoughts

Broadcasters can now deploy an advanced technology solution (on-premise or in the cloud) with a familiar operational look & feel and at the same time providing a common production management & scheduling platform for all linear and non-linear channels. All this while incorporating an embedded commercial accounting and reporting layer that directly ties content delivery to revenue. This effectively answers the question many media company executives demand of their infrastructure Managers when requesting new technology spend…show me the money! Well, here it is.

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REV Media Group chooses VSN for automated content distribution https://www.vsn-tv.com/en/rev-media-group-vsn-content-distribution/ https://www.vsn-tv.com/en/rev-media-group-vsn-content-distribution/#respond Wed, 19 May 2021 08:33:24 +0000 https://www.vsn-tv.com/?p=62455

REV Media Group (RMG), part of the Media Prima Berhad Group and Malaysia’s leading digital media company, recently renewed its solution for content scheduling and delivery to digital platforms with VSN’s VSNCrea and VSNExplorer MAM systems.

A 100% MAM on Cloud solution

Initially, REV Media Group was looking to replace its content management system, and VSNExplorer MAM was the system of choice to expand its capabilities and meet specific requirements for metadata automation, video ingest and archiving and social media publishing, as well as being deployed 100% in the Cloud (GCP) to enable remote access and integrate with local systems to extract scheduling information and create customized workflows.

 

Content programming is managed from VSNCrea

However, the team in charge of the project also considered that certain requirements related to content planning workflows were more suitable for VSN’s BMS, VSNCrea, which ended up being included as well thanks to its seamless integration with the MAM system. While VSNExplorer MAM handles the most demanding tasks related to content management, RMG users manage most processes from Crea’s content planning interface.

A scalable and evolving solution

RMG currently enjoys several advantages thanks to the systems implemented by VSN, such as web access to the system along with adaptive video streaming, efficient automation of its content distribution to different platforms and social networks, as well as having a dynamic and scalable solution that can be expanded and adapted at any time.

“Since the implementation of VSN’s solution, we’ve seen tremendous improvements in our content distribution workflow, not only in terms of efficiency but also in our overall user experience. The team took the time to fully understand our requirements to ensure that the right solutions were deployed and we look forward to continued progress with their support.”  – Ee Kee, Digital Content Strategy and Performance Manager

If you want to know more about the integration process of VSN’s solution for REV Media Group, you can check and download the complete success story in our Clients section.

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When seeing becomes understanding: The centrality of metadata in the management of media assets https://www.vsn-tv.com/en/metadata-in-the-management-of-media-assets/ https://www.vsn-tv.com/en/metadata-in-the-management-of-media-assets/#respond Tue, 11 May 2021 07:20:07 +0000 https://www.vsn-tv.com/?p=62214

The ability to generate thoughts and build relationships within the stream of consciousness characterizes the human mind. We think in concepts. By filing each memory not just as a picture, but as a series of associated values, ideas and themes, it then has the ability to ‘think’ in a meaningful way; to see patterns, distinguish differences, identify commonalities, find common threads and join up memories and ideas in a way that creates meaning and fuels creativity. 

These ‘common threads’ are, in essence, metadata – and have as much of a place within computing as in the human brain. They give us the ability to turn disparate data into something meaningful – to ‘see’ the content of the picture, to recognize and join up the concepts associated with a clip or file.  And their application within the field of broadcast is continually growing. 

Real-world metadata applications in the field of broadcast

Metadata potential is almost limitless. There’s a good chance you’ll already be familiar with some of the central applications. But it doesn’t hurt to recap. Metadata can: 

  • Help with technical production; allowing for video spec to be matched up when selecting clips for composition, or for dictating how they are distributed. 
  • Speed up the search process; allowing clips to be identified by theme, visual elements, ‘emotion’ – through AI sentiment analysis, and even spoken content – through AI-based speech detection. 
  • Automate scheduling –fill slots with assets based on series, chronology, theme, subject, genre, demographic or any other metric that works for you.
  • Match advertising with broadcast content, creating congruence and improving ROI for advertisers.
  • Assist with the categorization of media assets according to rights permissions and access certificates.
  • Quickly filter out sensitive and adult content which is not suitable for certain audiences through sentiment and language analysis.  
  • Make your system intuitive and accessible to third-party users who need access to your media library. 
  • Deliver automated speech-to-text and subtitling, along with associated time codes. 
  • Allow for you to engage in more sophisticated reporting processes; giving you strategic insight into your media asset performance, but also providing greater accountability to external stakeholders. 

Major Usage Trends of metadata in the Broadcast & Media industry

A few of these areas are seeing particular interest in the broadcast market at the moment. Take for instance the broad field of rights management. For broadcasters, content exchangers and anybody managing a huge library of film and TV assets (or media in general), then metadata tags can be associated with assets relating to publication/depublication dates, geo-blocking policies, view counts and syndication. This is of vital importance for ensuring that the right content goes to the right markets, or perhaps more importantly – doesn’t go to the wrong ones – thus providing an added level of security and checking, and ensuring that expensive legal mistakes aren’t made. 

Metadata is also helping broadcasters to make their content libraries more accessible and appealing to audiences; localizing content through the provision of languages and subtitles, or associating themes and synopsis. These latter elements don’t merely allow for a user – be they industry or consumer – to assess whether a given asset is right for them, but also allow for better predictive algorithms to be used; making for more efficient workflows and/or keeping audiences happy, loyal and tuned in. 

Metadata isn’t only useful for the input part of the broadcast process though. It’s also key to understanding how your content library as a whole has been used and compiling reports based on the overarching themes and nature of that use. What parts of your library have generated the most value? Be it financial, administrative or project management-based, the ability to gain an overview of your media performance based on its metadata properties gives you a much more sophisticated and usable business-level understanding – allowing you to make strategic decisions for the future.  

VSN and metadata

The significance of metadata in the management of media has been apparent to VSN right from the beginning – and as such, we’ve always worked to push the boundaries of how it can be used, and how we can innovate to make it faster, more accurate, and more usable. 

This means metadata isn’t merely a hastily applied afterthought in our media management systems (VSN Explorer)– it’s built from the core up. It’s key that metadata elements are present and utilized throughout the entire workflow, and we make sure of this by integrating it into every one of our systems, but also by making sure that as content is passed through each of these systems, metadata flows alongside it. All of the metadata applications discussed above are built right into the core of our system; fully customizable user-generated metadata input, that where possible, integrates predictive or automated workflows to make the metadata categorization process smoother and more efficient.

A crucial component of this is the use of AI; a key element that sets VSN apart from many lower-level competitors. We achieve this by partnering with the best in the field – the so-called ‘Big Three’ (Google Cloud, Microsoft Azure and IBM Watson) to harness the power of the millions of inputs they receive every day.   

This ability to categorize and learn is a very big deal. Traditionally, because metadata is essentially about ascribing ‘human understanding’ to a video, then the process of generating metadata was necessarily human in nature. Pity the poor person, locked away in a basement, watching thousands of hours of video, and attempting to generate as many conceptual tags as their poor, addled brain could think of. It’s not a job that we would want…

Now, the ability to apply AI operations to the process literally (and we don’t misuse the word) has the ability to take months’ worth of cataloging time and turn it into the work of a few minutes:  key for harnessing both the value of legacy libraries – unlocking the reuse of decades worth of footage by making it relevant and accessible – and new content. 

Out AI can process incredibly sophisticated elements; features (facial recognition, objects, places, organizations and logos), audio layers (music, voice, speakers and audio effects), speech-to-text and automatic translation, Optical Character Recognition (OCR) – and this is pretty incredible –  sentiment analysis, in which you can actually automatically detect the emotion being conveyed within a video. Perfect for finding the ideal tear-jerking moment to accompany your ‘lost cat’ news segment…

Because ultimately, metadata is about making processes more efficient in the long run; maximizing the ways you can use your media assets and improving the ROI achieved by them with relatively little investment – particularly when AI and automation are doing much of the leg work for you. Put simply, the sophisticated metadata elements that VSN has integrated across the entire VSNExplorer suite allow for quicker, more efficient, more cost-effective and more creative use of media – whatever the application. Why not find out how you can make metadata work for you?

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