IBC 2025 is shaping up to be a turning point for the media and broadcasting industry. Think of it as a giant laboratory where creativity and technology collide, producing the trends that will define the next decade. If you’re wondering what the future of content creation, distribution, and monetisation looks like, Amsterdam is the place to be this September.
A Quick Look at IBC
For those new to the scene, the International Broadcasting Convention (IBC) is the world’s leading event for professionals in media, entertainment, and technology. It’s where the entire ecosystem comes together: broadcasters, streaming platforms, vendors, creatives, and tech pioneers. Imagine a buzzing marketplace, a think tank, and a networking hub—all rolled into one.
Dates, Venue and Event Format
IBC 2025 will once again take place at the RAI Amsterdam Convention Centre, in early September. Expect the best of both worlds: a lively in-person exhibition across multiple halls plus a robust digital platform for remote participants. Whether you’re walking the show floor or tuning in online, you’ll be part of the same conversation.
The Big Themes of IBC 2025
So, what’s on the agenda this year? The topics go far beyond broadcasting—they’re about shaping how stories are told, consumed, and monetised worldwide.
Cloud Broadcasting and AVoD
Cloud isn’t just an option anymore—it’s the backbone. Broadcasters are shifting entire workflows into cloud ecosystems, enabling agility and scalability. Combine that with the surge in Advertising Video-on-Demand (AVoD), and you have business models that are both flexible and profitable. Think of it as moving from a small kitchen to a fully automated restaurant: efficiency on tap.
Artificial Intelligence in Media
AI is no longer hype—it’s hands-on. Expect showcases on automated editing, content tagging, personalised recommendations, predictive analytics, and even deepfake detection. Imagine a 24/7 assistant that not only handles your admin but also makes your content smarter and more engaging.
The 5G and Ultra-Fast Connectivity Revolution
5G is revolutionising live broadcasting. Low-latency, high-bandwidth networks mean faster uploads, smoother live feeds, and more flexible electronic news gathering (ENG). In essence, it’s making media production wireless, portable, and lightning fast.
Immersive Experiences: AR, VR and the Metaverse
AR and VR are stepping out of the experimental phase into practical use cases. At IBC 2025, you’ll see them applied to sports coverage, concerts, training, and collaborative production environments. The metaverse also enters the conversation, offering new storytelling formats that blend physical and digital worlds.
Sustainability and Green Production
Green production isn’t a buzzword anymore—it’s a necessity. Expect to see innovations in energy-efficient equipment, carbon-neutral workflows, and sustainable set design. The industry is moving towards a model where every production can proudly say, “we care about the planet.
Meet VSN: Who We Are and Why We Matter
Among the key exhibitors at IBC is VSN, a company specialising in broadcast and media solutions. Our mission? To empower broadcasters, content creators, and distributors with smart tools that simplify workflows, optimise production, and streamline delivery.
Key VSN Technologies for 2025
VSN will be showcasing solutions designed to make broadcasting smarter and faster:
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Media Asset Management (MAM): Centralising and organising content with powerful metadata tools.
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Newsroom Systems: Empowering journalists to produce and publish instantly across platforms.
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Automation Tools: Streamlining playout, archiving, and publishing workflows.
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AI Integration: From speech-to-text transcription to automatic metadata tagging and content recommendation.
And perhaps the biggest highlight this year: the official introduction of Arena, VSN’s new AI-powered Digital Asset Management system (DAM), now entering the European market.
Arena is built to help media companies manage massive volumes of assets smarter and faster. With AI at its core, it enables automatic cataloguing, semantic search, predictive recommendations, and instant access to content. Imagine having a system that not only stores your media but also “understands” it—making retrieval as simple as asking a question.
This marks a significant step for VSN, positioning them at the forefront of next-generation asset management solutions for broadcasters, content creators, and distributors in Europe.
VSN at IBC 2025
Visitors can expect live demonstrations at the VSN booth—cloud-first workflows, AI-powered tagging, and newsroom automation in action. These aren’t just flashy demos; they’re real-world solutions being used by major broadcasters today.
Networking and Business Opportunities with VSN
Beyond technology, IBC is about connections. The VSN team will be available for one-to-one conversations at Booth 1.D49, exploring collaborations, integrations, and pilots. Think of it as speed-dating for innovation—short, sharp, and often game-changing.
Book a demo with our team here!
Why You Should Attend IBC 2025
So, why should you go? Because IBC is where the future of media becomes tangible. Whether you’re after cutting-edge knowledge, hands-on demos, or networking with industry leaders, this is the place. Missing IBC means missing the chance to stay ahead of the curve.
Conclusion
IBC 2025 is more than just an exhibition—it’s the heartbeat of an industry in transformation. From cloud broadcasting and AI to immersive storytelling and sustainability, the event will highlight the tools and trends shaping tomorrow’s media. And at the centre of it, VSN plays a vital role: delivering the backbone technologies that keep broadcasters ahead of the game. If you’re heading to Amsterdam, don’t just pass by—make VSN’s booth 1.D49 a must-stop on your journey.
Frequently Asked Questions (FAQ)
When and where is IBC 2025 taking place?
From September 12th to 15th at the RAI Amsterdam Convention Centre, with both physical and digital formats.
What are the hottest themes this year?
Cloud-first workflows, AI in broadcasting, remote production, 5G, immersive experiences, and sustainability.
What solutions will VSN showcase at IBC?
Arena Pro, a Digital Asset Management, Media Asset Management, newsroom systems, automation, AI-powered tools for smarter broadcasting, etc.
How can I meet VSN at the event?
Visit our booth for live demos and book meetings with their experts to explore collaboration opportunities.
Why is attending IBC 2025 so valuable?
It’s the ultimate chance to discover the latest trends, test new tech, and build relationships that can redefine your business.