Case Study

Sector: TV

Project: MAM & BPM with Content Transferring

Eda TV is a cooking thematic channel launched in 2012 that broadcasts nationwide to all Russia with great success of audience. It is part of the producing company Pi-Stolet and it is based in Saint Petersburg (production and validation center) and Moscow (broadcast and playout).

The Challenge

Eda TV needed a system to coordinate its Saint Petersburg center, where the studios for content production and validating are located, with the Moscow offices, where the playout system is and from where content is broadcasted to all Russia.

This integration had to be agile and intuitive for the system’s users, since they have to manage a great number of media assets and prepare them for broadcasting. Also, the most repetitive tasks had to be automated to free time and resources and to allow users to concentrate in creating better content.

VSN EDA TV controls the whole life cycle of the content with VSNEXPLORER MAM

The Solution

Among the options offered to Eda TV, the chosen one was VSN’s, based on its powerful media management system, VSNEXPLORER, and its associated modules, since it adapted perfectly to the terms and dates desired by the channel and offered even more features than those the channel was initially looking for. Its installation could also be carried out without altering the company’s workflows and without pausing the broadcast process.

For the management of the content archive, VSN deployed VSNEXPLORER’s Media Asset Management (MAM) module, that offers all the necessary tools so that the client can have under control the whole life cycle of the content, since its production starts in Saint Petersburg to its preparation for broadcasting, something that ensures that the users in Moscow receives the assets aimed to playout in record time.

To make sure that the most heavy tasks were carried out automatically, VSN also installed its Business Process Management (BPM) module, that allows for deploying automated workflows for the send out of material from the Saint Petersburg studios, where the validation director validates it, to the Moscow offices, where it goes to playout. This content transferring is based on the UMP acceleration protocol, developed by VSN and up to 20 times faster than any FTP with advanced security and encryption features.

Once this process has been carried out, the system automatically prepares the content for broadcasting. In a parallel process to its validation and sending to Moscow, the Saint Petersburg center proceeds to archive the content, while the documentalists add all the necessary associated metadata for its future and easy retrieval.

The Results

Thanks to VSN’s system, Eda TV is capable of automatically regulating all its internal workflows, creating a powerful synergy between its studios in Saint Petersburg, where content is created and validated, and the offices in Moscow, where content passes to playout to be broadcasted. This way, Eda TV is capable of increasing the productivity of its employees thanks to the automated workflows, in which the most repetitive and heavy tasks are carried out without the users having to intervene, allowing them to focus on continual improvement of content to engage the audience and ensure the success of the channel.

VSNEXPLORER MAM's UI: Media Asset Management System

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