VSN and Woody Technologies Join Forces with ROCKET to Strengthen Media Technology Solutions in Canada

VSN and Woody Technologies Expand Their North American Footprint Through Strategic Partnership with ROCKET

 

In a move that marks a pivotal step in its global growth strategy, VSN and Woody Technologies, both part of Valsoft Broadcasting Solutions, have joined forces with ROCKET, a Toronto-based system integration specialist known for its deep industry expertise and local reach. This partnership, officially launched on May 2025, comes at a critical time when broadcasters and content owners across North America are reimagining their workflows through the lens of automation, cloud, and AI.

Founded in October 2016 and proudly based in Toronto, ROCKET brings specialized expertise in consulting, systems design, project delivery, systems integration, and managed services—all essential components for successful media technology deployments. Together, VSN, Woody Technologies, and ROCKET aim to deliver scalable, future-ready media solutions to meet the rapidly evolving demands of modern media environments in Canada and beyond.

 

A Comprehensive Portfolio of Integrated Solutions

 

The strength of this partnership lies in the seamless integration of ROCKET’s technical expertise and client-focused approach with VSN and Woody Technologies’ robust suite of software solutions. The result is a complete end-to-end offering that supports everything from ingest and planning to production, scheduling, and multi-platform delivery.

VSNExplorer serves as the backbone of the ecosystem, offering powerful media asset management tools, automated metadata generation powered by artificial intelligence, and deep content discovery features to streamline daily operations.

VSNCrea complements this by managing the entire scheduling and traffic workflow, enabling real-time programming and multi-platform distribution—all within a flexible, cloud-ready interface. Its robust analytics engine helps teams make more informed content decisions.

VSNOne TV provides a comprehensive solution for playout and broadcast operations. With low barriers to adoption and a unified approach to managing multi-channel and multi-platform distribution, it empowers broadcasters to scale up without complexity.

VSN ArenaPro, VSN’s AI-powered DAM tailored for sports and live events, delivers automated content indexing, smart metadata tagging, and intelligent search capabilities—making it easier than ever to extract value from large volumes of content.

Woody IN2IT Live streamlines live event capture with unified capture capabilities from SDI, NDI, and web sources, seamless integration with popular post-production solutions, remote collaboration features, and versatile workflow options.

Woody IN2IT Social rounds out the offering, enabling real-time social media content discovery and ingestion. Its intuitive Chrome extension and drag-and-drop tools ensure that social content becomes a seamless part of the editorial workflow.

What This Means for Canadian Broadcasters

 

This strategic alliance is especially impactful for clients ranging from independent content creators to major broadcasters, live event sports and entertainment, production and VFX houses. With ROCKET’s on-ground presence and technical know-how, customers will benefit from:

  • End-to-end media management solutions
  • Local support and expertise in Canada
  • Integrated workflow solutions
  • Enhanced system integration capabilities
  • Deep technical expertise in media systems and broadcast workflows
  • Vendor-client collaboration that brings the right people together
  • Delivery-focused approach ensuring project success and end-user satisfaction

The combined offering ensures shorter deployment cycles, improved system integration, and expert-led implementation that minimizes disruption and accelerates time-to-value.

A Shared Vision for Innovation

By combining ROCKET’s market reach and delivery-focused approach with VSN and Woody Technologies’ cutting-edge technology, this partnership aims to lead the way in adopting cloud-first, AI-enhanced workflows. The collaboration provides broadcasters and media houses with access to:

  • Scalable, cloud-ready infrastructure
  • AI-powered metadata automation and workflow optimization
  • Multi-platform and multi-format content delivery
  • Real-time analytics and reporting for better decision-making
  • Ongoing operational support, monitoring, and optimization

 

This shared vision reflects the industry’s pressing need to transition from traditional systems to agile, scalable, and intelligent solutions.

 

Executive Perspectives

 

“This strategic partnership with ROCKET marks an important milestone in VSN’s expansion across North America. By combining our innovative media management solutions with ROCKET’s deep understanding of the North American market and system integration expertise, we’re better positioned to serve broadcasters and media companies in the region.” – Fabio Gallo, Managing Director, VSN

“Partnering with VSN empowers ROCKET to deliver world-class media management solutions to our clients. As media advances this collaboration equips us to offer integrated solutions that address the complex demands of modern broadcasters and content creators” – Kalithea Budzinski, Business Development Manager at Rocket

A Future-Ready Offering

 

As media organizations navigate increasingly complex workflows, the VSN, Woody Technologies, and ROCKET partnership is ideally positioned to support their transformation with a reliable and scalable foundation. The joint roadmap includes continuous updates, tighter integrations, and added-value services tailored to meet tomorrow’s demands—today.

 

 

 

;