Scheduling & Traffic

Today, TV stations are going through a significant process of internal and external transformation. Over the last few years, the Internet has caused a cataclysm in the world of conventional TV broadcasting. Audience fragmentation, IPTV, multicast platforms and multidistribution are the real bugbears broadcasters are facing today. The environment is more competitive than ever before, which has brought about a clear specialization among producers, content distributors, carriers, etc.

Some of the consequences we can mention are the need for better media asset management systems (in multiple qualities) and the need for Commercial and Planning departments to take a more prominent role for a quicker management of unexpected events, latest news and new sponsoring/advertising methodologies. To conclude, traffic solutions must be closely integrated with the master control operations; merely sending a xml file (a playlist) to the master control and receiving a similar file (an AsRunLog) is not enough.

A BMS (Broadcast Management System) is a tool that integrates the Scheduling, MAM and Master Control areas. It is a powerful solution that features high levels of integration and efficiency, avoiding tedious and repetitive tasks.