New ways to distribute your content

The world is changing and so are people’s content consumption habits. Your content is useless if nobody sees it, which is why media companies need to figure out how to get it in the hands of the widest possible audience in the quickest possible way. But don’t worry, now with less resources you can achieve more and reach your audience through more platforms. Keep reading to discover the key tools you need to keep up and maximize efficiency when distributing your content.

Mock up of the integrated playout software VSNOneTV From a computer to a smartphone, tech has disrupted just about every way audiences have consumed media over the past 10 years, and if we look ahead into the future, one thing we can certainly expect is larger online audiences than we have now. That isn’t the only factor about content consumption that has changed; we need to pay attention to the fact that traditional cable isn’t the only way audiences consume TV content anymore — and that changes how that content is distributed. Here we need to take into consideration key players like OTT platforms (Netflix, Hulu, etc) as well as social media networks (Facebook, Twitter, Linkedin, Instagram, etc) and adapt our content distribution to all those audiences consumption habits.  To media companies or actually, companies in general in all industries, who are sitting on a goldmine of content but do not have the right tools to efficiently distribute it, don’t worry, here is where companies like VSN that provide specialized software solutions to automate and centralize the planning, management and distribution of content come into action to help you. The first thing that companies need to do is understand what their audiences want and plan their rundown accordingly. What is the tool that will allow them to do just that? A traffic and scheduling software solution like the VSNCrea. In fact, thanks to its latest integration with our VSNExplorer MAM system, the VSNCrea now allows you to not only schedule the airing of your content and create playlists, but also allows you to manage, modify, view and edit content at any point in time and within its own interface, thus without having to revert to a MAM platform.  Another aspect that will benefit companies in terms of effectively distributing their content is focusing on timing and relevance. To save time, take advantage of automation tools, such as VSNMulticom, and centralized playout softwares that allow you to manage the media throughout its entire lifecycle until its distribution.  Regarding automation, for TV channels and media companies in general, it is one of the most critical parts, which is why it is key for them to choose a solution like VSN’s MCR and TV Automation tool that is reliable, solid, capable of controlling all necessary devices, robust and safe. Then, in terms of a playout software, here it is highly beneficial to count with an integrated playout, or Channel-In-A-Box technology, in order to reduce the many parts of the traditional playout system and master control (graphics, servers and switches, routing, audio, channel branding) into a single integrated software application that operates on a generic IT-based hardware. This way, the integration simplifies installation and maintaining processes, allowing companies to create and distribute more content.  Those interested in discovering more about VSN and about how we can help automate and optimize workflows can visit our corporate website or get in touch with one of our commercials through the email address
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