The new Digital Era has brought numerous advantages for both Broadcasters and journalists in terms of information volume and ubiquity, but it has also brought new challenges for the whole industry. Are we able to ‘digest’ so many content? Can we distinguish which information sources really interest us in an easy and quick way? How can we organize all the content that comes to our hands? The answer to all these questions is Metadata.
In this new VSNWEBINAR we will go through the origins and evolution that Metadata has suffered throughout history, as well as its current importance for the Broadcast and Media industry. Learn more about its main sources, types, standards and structure, together with some key points and best practices to efficiently organize it and optimize all the processes of cataloguing, information search and content monetization. In conclusion, get to know why Metadata has stopped being a tool exclusively for catalogers, to become a key aspect to improve the productivity and efficiency of all the Broadcast and Media companies.
- Date: 19-10-2016
- Start hour: 15:00 UTC +1
- Duration: 45 min