Manuel Escribano, VSN’s CTO: “The idea of a MAM has changed, and we must change too”

Our Chief Technology Officer, Manuel Escribano, explains in this article the last trends regarding Media Asset Management technologies and how they have changed the broadcast and Media & Entertainment sector forever.

the future of Media Asset Management

Manuel Escribano is VSN’s CTO

In nowadays’ technological environment, the concept of “multi screen” is one of the big trends that are here to stay. Due to this multiplicity of screens and formats, audiovisual companies need, more than ever, to manage in an efficient and productive way its media content to being able to distribute them on whatever platform the public demands it.

That’s why the use of a robust and powerful Media Asset Management (MAM) has become not only a necessity, but an obligation to being able to survive in this new environment. And that’s not the only thing: the traditional features of a MAM system have expanded in response to that increasing demand of the market and the irruption of cloud technologies as a viable resource in workflows.

This means that, together with a correct management of the archive, media management systems must now carry out an increasing range of activities that are gaining in importance: transcoding, content distribution, publishing in social media, collaborative work among different users and location… MAM features have became essential in the value chain, making them unavoidable for any audiovisual company.

Traditionally, our industry shows a strong resistance to change, due to the doubts that this new trends may create, especially when occurring at such a great speed as nowadays. However, we would make a big mistake by not accepting that a MAM is not only a system to manage our archive, but much more: it is the heart and soul of a broadcast and Media & Entertainment company.

The concept of MAM has evolved and, to be ready to face the amazing challenges that new technological environment poses us, we need to change, too.

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