VSN announces new webinar about the most important takeaways of IBC 2019

The broadcast & media industry is always evolving, however one thing remains constant: the consumer is king. In fact, with the proliferation of mobile devices and alternative digital media platforms, the consumer is increasingly in control. At IBC 2019, it was clear how media companies are transforming their business and technology strategies to fit the new move to direct-to-consumer (DTC) models. From VSN, we want to take a moment to recap all the industry trends seen at IBC and to present how we are keeping up with them through our innovations and new product developments.

Some major shifts are now occurring and digital media consumers across generations are increasingly in the driver’s seat—and their expectations are at an all-time high. More specifically, at this year’s IBC many trends and innovations such as cloud interoperability, IP-based infrastructures, streaming and mobile took centre stage.

It is safe to say that the broadcast world is evolving at high speed and that for broadcast and media industry companies like VSN to survive it is key to align our products with the most groundbreaking trends in the industry. Moreover, it is highly important to be aware at all times of the implications that all these changes may have, which is why, now VSN is reviewing all the highlights of the show for those who did not get the chance to visit IBC or stop by the company’s booth.

In this new VSNWebinar we will go through some of the main technological trends that have taken the limelight at this year’s edition of the IBC trade show. Afterwards, we will see how from VSN, we are aligning the latest product developments and new features with the current industry trends and the consumer needs. Then, for those who were not able to attend the event or stop by our booth, you will have a chance to discover first hand with a live demo, the main innovations that were showcased at IBC 2019, such as the VSN NewsConnect web plugin for News Production, the VSNCrea traffic and scheduling system and its new advertising module and the latest improvements of the VSNExplorer platform, for instance its BP editor or its new functionality for relating assets.

The Webinar will be presented by Toni Vilalta, Product Manager of VSN, along with Agatha Koch and Claudia Marín Samper of the VSN Marketing Department, who will act as moderators for the Spanish and English editions, respectively.

“As the main event of the media and entertainment industry in Europe, IBC is a must attend trade show for companies in order to understand where things stand today, and where they are going. In addition, even though the overall attendance this year was less than other years, the quality of those attendants was higher and for us in particular, the event was an overall success in order to carry on with the company’s international expansion strategy and intensify our presence in the industry,” says Toni Vilalta, Product Manager at VSN.

On October 10th at 15:00 UTC +2 the VSNWebinar “IBC 2019 Recap” will take place. Don’t miss out on the opportunity to discover first hand all that you missed from VSN at the show to maximize the performance of your assets. Those people interested in registering for this online masterclass can do it right now through the following link.

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