During the last edition of NAB Show, VSN presented its latest avances in media a business process management solutions. Patricia Corral, Marketing Director, and Roberto Pascual, Sales Director for EMEA region, review the current trends for the Broadcast & Media industries, as well as how responsive VSN products at NAB 2018 are to the needs of the professionals in the industry.
VSN attended one more year NAB Show, the most relevant trade show in the world for the Broadcast & Media and Entertainment industries, which took place on April 7 to 12, 2018. The company presented its latest product innovations, focused on improving media management and automatization, business processes and especially production processes efficiency. These improvements respond to current industry trends, as stated by VSN Marketing Director Patricia Corral, clearly in the direction of online video preeminence, programatic content and advertising, and the integration of new technologies such as Artificial Intelligence (AI) in tools proper to the industry.
“VSNEXplorer has experienced a big growth during the last few years, and now holds a solid position as a reference in the industry” says Roberto Pascual, VSN Sales Director for EMEA region. The new indexation and metadata capturing capabilities in VSNExplorer MAM, thanks to the integrations with AI detection systems of IBM Watson, Google or Microsoft Azure, now allow facial recognition, sentiments and objects detections, etc. directly from the media. “All these adds up to a much more complete system, adapted to nowadays needs” says Roberto Pascual.
Watch the entire interview here.