Traffic and Scheduling Software
Maximum flexibility for your programming and advertising
VSNCrea is the new HTML5 and cloud-based version of VSN traffic and scheduling solution for TV, radio and non linear channels. This solution enables the management of a company’s content production catalog, either owned or acquired from third parties, as well as its advertising, production workflows, programming and broadcast planning.
This new version has been completely redesigned to improve UX and responsiveness, enable access from any device and browser, and to include customizable metadata systems and performance reports. Furthermore, it is a multi-language, multi-regional and multi-tenant system, meaning that a single instance of the software can serve multiple clients or organizations.
ADVERTISING PLANNING MODULE
DAILY TO LONG-TERM PLANNING
CUSTOM REPORTS & DASHBOARDS
AVAILABLE UNDER SAAS MODEL
One of the direct user benefits and major improvements of this new version of VSN’s traffic and scheduling system is its new web-based architecture, which will make it accessible from any web browser and device by multiple users simultaneously.This characteristic allows professionals to organize and control the entire channel’s programming at anytime from anywhere. Also, the possibility of running this software in the cloud will substantially enhance the ability of users and departments to work together on a more collaborative basis.
INTELLIGENT ADVERTISING PLANNING
VSNCrea’s new intelligent advertising planning module facilitates the management of advertising campaigns. It allows users to define time slots – such as children’s programming – for content and broadcast control. It also allows prime time broadcasting rules to be defined and time-slot pricing to be managed. This way, users can create automated settings to avoid the repetition of a concrete commercial, or even prevent a type of advertising from appearing during children’s programming. In essence, users can now automate the planning of their advertising schedule as they like.
ADVANCED INTEGRATION WITH VSNEXPLORER MAM
Users have now total ‘bidirectionality’ guaranteed between VSNCrea and VSNExplorer MAM, so that all changes made in VSNCrea can be automatically replicated within VSNExplorer MAM. This way, professionals do not need to switch back to the MAM system in order to make changes over the metadata and/or segments of the assets stored in it. Moreover, another typical advantage of this synchronization would be a user wanting to view and edit a frame from a short item that has already been added to the playlist. The user can now see the preview and edit directly within VSNCrea without having to revert to VSNExplorer.
VSNCrea is integrated with a broad range of MCR automation systems, and it also offers the possibility of exporting the digital electronic guide (EPG) in a large number of formats and standards.
CUSTOMIZED REPORTS AND DASHBOARDS
This traffic and scheduling system has been designed to improve the efficiency and flexibility of broadcast professionals, allowing them to organize and control their channel’s programming at all times. That is why it offers the possibility to create customized reports and dashboards to analyze the programming and content return on investment (ROI) and ultimately, make better business decisions.
AVAILABLE AS A SAAS BUSINESS MODEL
The system is available as cloud-based, hosted on-premise or via a SaaS model, which gives users substantial flexibility to decide the type of deployment that works best for them. Furthermore, VSNCrea is also a multi-tenant system, meaning that a single instance of the software can serve multiple clients or organizations, allowing for greater cost savings.
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